About Jason Hill
Jason Hill joined GE in June 2011 as the Director of International Advertising & Content. In 2012, he was simultaneously named an Internationalist of the Year by The Internationalist and received an ANA Rising Marketing Star Award through nominations by senior executives who consider these individuals as role models for the industry’s workforce. In February 2014, his role expanded to Head of Global Media Strategy.
He began his career on the agency side of the business. Jason had two roles at Bartle Bogle Hegarty New York while it was named Agency of the Year three times consecutively by the 4As—one was the Director of Business Development, and the other was Account Director and Founding Member of ZAG Brand Invention, a new BBH business unit aimed at creating brands from scratch and partnering with investors and manufacturers to take them to market.
His first agency role was at Saatchi & Saatchi in both Business Development and Account Management.
Jason holds a B.A. in Political Science from Northwestern University and an MBA from Yale. He is a frequent speaker at industry conferences including ANA Content Marketing Conference, Advertising Week New York, Festival of Media Asia, and Monetizing Media London. He has contributed thinking to the Wharton Future of Advertising Program and Columbia Business School’s Global Communications Forum.
TABLE OF CONTENTS
FOREWORD by Bob Liodice
RETHINKING Accepted Notions of BrandBuilding
- Lee Nadler Shares how Passion is at the Heart of MINI’s Powerful Image
- Carmen d’Ascendis of Brown-Forman Explains How to Keep an International Brand Relevant… When Relevance is Increasingly a Moving Target.
- Jason Hill Shares how GE has Moved from Advertiser to Publisher of Content on a Global Stage
TRANSFORMATION as an Essential Way Forward
- Pete Blackshaw Outlines Nestlé’s Digital Transformation to Build Brands and Delight Consumers
- Huawei’s Amy Lou Discusses How Building an Ecosystem Challenges Marketers to Embrace Transformation
- Barbara Basney of Xerox Talks about the Global Transformation of a Legacy Brand
CHALLENGING the Status Quo to Create New Frameworks
- Simon Sproule Builds Tesla’s Global Image in a New World by Challenging Classic Marketing Concepts
- The Ritz-Carlton’s Clayton Ruebensaal Envisions a New Era of Brand Communications
- Dana Anderson of Mondelēz Embraces Marketing Reinvention through Creativity and Collaboration
PURPOSE Instilling Purpose by Thinking through New Actions
- Itaú Unibanco’s CMO Fernando Chacon is Revolutionizing a Bank’s Marketing to “Change People’s World for the Better.”
- Zita Cassizzi Discusses TOMS’ Sustainable Giving through Business in a Digital World
- Morten Albæk of Vestas Rewrites the Rules of Business Marketing for a Transparent, Connected World
LEADERSHIP New Views of Marketing Leadership
- Colgate Palmolive’s Nadine Karp McHugh Talks about Creative Problem-Solving and Change Leadership to Navigate a New Marketing World
- Mengniu’s Jesper Colding, originally from Denmark, Leads one of China’s Key Companies to Become a Brand-Building Organization
- Joe Tripodi of Coca-Cola Discusses the New Ideals of Marketing Leadership
Return to Reinvention of Marketing
How to Purchase The Reinvention of Marketing
Available from The Internationalist Press in Hardcover or Paperback with Shipping to North America, Europe and China.
A Kindle Version is available from Amazon.